Schedule & Deadlines
SHOPPE OBJECT | IN-PERSON SHOW
FEBRUARY 7 - FEBRUARY 9, 2027
SHOW HOURS:
FEBRUARY 7 - FEBRUARY 8 | 9AM - 6PM ET
FEBRUARY 9 | 9AM - 5PM ET
PLEASE NOTE THAT THE SHOW CLOSES ONE HOUR EARLIER AT 5PM ON TUESDAY, FEBRUARY 9
STARRETT-LEHIGH BUILDING
601 West 26th Street
New York, NY 10001
(Exhibitor Entrance, Loading Dock and Shipping address)
Deadlines / Important Dates
December 7, 2026: Balance of Booth Payment due in Full
IMPORTANT: You will not receive your booth number, be activated on Shoppe Online, or have access to the show floor or your booth space until your account is paid in full
In the month of December: Email Notification of Booth #, excluding Kiosks and Nourish. By this time, endcaps, booth wall heights, and Floor # will also be confirmed. Note: this does not include placement of Kiosks and Nourish, which will be announced closer to the show date
December 17, 2026: Paint Form Due and Wall Order Form Due - this is the last day to order additional walls/ request a custom booth build out
December 18, 2026: Marketing image submissions due. Submit HERE.
January 7, 2027: Insurance - your COI - is due (Email to operations@shoppeobject.com) Click HERE for more information. Please read the instructions carefully and submit the correct information by the deadline. Late submissions will not be accepted.
January 12, 2027: Exhibitor Employee Registration due. Click HERE to submit.
January 15, 2027: Shoppe Online goes live
January 19, 2027: Last date to order fixtures and power
January 26, 2027: BTX Advanced Freight deadline - Shipments received after Tuesday, January 26 may incur an after-deadline penalty
IMPORTANT SHIPPING INFORMATION: BTX has a new warehouse address. Please read the BTX section here for more.
Show Schedule
THURSDAY, FEBRUARY 4, 2027
5PM – 11PM - Exhibitor hand carry
FRIDAY, FEBRUARY 5, 2027
9AM – 11PM - Exhibitor registration and setup (please note that no load in may take place between 9AM - 5PM, only set up within the booth space)
5PM – 11PM - Exhibitor hand carry
SATURDAY, FEBRUARY 6, 2027
9AM – 8PM - Exhibitor registration and setup and hand carry
Kindly note that Kiosk and Nourish exhibitors are not able to check in until Saturday, February 6. No kiosk stands will be set up prior to this time.
All exhibitors are required to complete setup by Saturday, February 6 at 8PM.
There is a hard stop at 8PM. Should you need extra time beyond our setup days, you will have access to the venue at 7AM on Sunday, February 7. Take note that doors will open for attendees at 9AM.
SUNDAY, FEBRUARY 7, 2027
7AM: Exhibitor access to the show floor
9AM – 6PM: Show open
MONDAY, FEBRUARY 8, 2027
8AM: Exhibitor access to the show floor
9AM – 6PM: Show open
TUESDAY, FEBRUARY 9, 2027
8AM: Exhibitor access to the show floor
9AM – 5PM: Show open
5PM – 11PM: Empty crate return and exhibitor tear down & load out
Exhibitors are not permitted to begin breakdown until 5PM.
No early breakdown is allowed. Penalties will incur if exhibitors begin to break down before 5PM.
WEDNESDAY, FEBRUARY 10, 2026
5PM - FedEx/UPS deadline
All FedEx/UPS packages must be picked up by 5PM
No freight may be left at the venue, other than FedEx and UPS pick ups (please see the Shipping section for additional information on these pick ups). These items should be removed from the booth and left in the designated area (determined onsite).